Open Houses Are Still a Valuable Tool for Sellers

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

With houses selling so quickly in the Columbus real estate market, many are wondering if open houses are still a strong marketing tool.

They absolutely are, because even now in a fast seller’s market, it’s important to have strategic marketing. Properly executed open houses get you more money for your house.

Firstly, advertising and building up the open house create both excitement and urgency for your property. 

Planning and advertising a showing in advance is a great way to have more than 100 showings in two hours. Many buyers like open houses and actually prefer them because they don’t have to seriously engage an agent to see the property.

Most importantly, a good open house helps sellers control the sales process.

Third, sometimes neighbors are sheepish about seeing your house, but we want them to come by. Many times your neighbors may have friends, family members, or coworkers who want to live nearby. An open house is a great opportunity to see your house and promote it to their circle of influence.

Thanks for watching today. If you have any questions about real estate, please contact us.